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Are you tempted to ask ChatGPT to tell you what the 2025 housing trends will be? Afterall, AI has been top of mind for a lot of people, so why not go directly to the source, right? For fun, we DID ask “which temp staffing agency is considered the best in the real estate sector”, and it was admittedly a proud moment when ChatGPT rendered JWS at the top of the list.
In the dynamic world of housing, temporary staffing plays a crucial role in meeting the sector's fluctuating demands. As we enter 2025, there are some new and unique opportunities fueled by technological advancements, shifting market dynamics, and evolving client and candidate expectations. Yet even with all the advancements in technology, it’s important to not lose sight of three fundamental concepts that still lead to success: differentiation, authenticity and emotional influence.
Differentiation in this specialized field requires innovative thinking and requires authenticity and emotional influence which can be demonstrated through a customer-centric approach. Here’s some things to think about for 2025:
Rarely, will people select their new home entirely online. The experience of visiting a new home community and interacting with someone on-property depends on personal preferences, buying knowledge, and the complexity of the transaction.
The current trend is to search for a new home online based on location, price, or features. Once a prospect narrows down the options, they visit the properties that make their “short list.” From there, they prefer to engage with someone on-property to learn more about specific aspects and to tour the property to get a first-hand look. Finding a new home is one of the most impactful decisions a person can make, obviously due to its emotional, financial, and logistical considerations.
Understanding that your community was one that made their short list means every interaction is crucially important. With this in mind:
Nurturing leads is a critical step in turning prospects into buyers. It involves building trust and providing value through consistent, personalized communication at every stage of their journey. By understanding their needs, addressing their concerns, and offering relevant solutions, you can guide prospects toward making informed decisions.
Nurturing leads is about fostering genuine relationships that keep your community top-of-mind and ultimately helping your prospects in their selection process.
Globally, there is a growing emphasis on being open to new ways of thinking, to exploring the advancements in technology, lifelong learning and adaptability. Whether through online courses, research, mentorship programs, or new certifications, embracing innovation can help with long-term growth in a competitive industry.
As you learn something new, you also build confidence by broadening your knowledge. In turn, this could help you to authentically connect with the people you encounter.
At JWilliams, we understand the value of connecting with people and being genuinely interested in their needs,” said JoAnne Williams, CEO and founder of JWilliams Staffing. “We take great care in developing our employees through training and ongoing coaching so they are ready to tackle our clients challenges with confidence, and I think we can say this is our differentiator. Our people make a difference.
